Code Inspiration

Just found this site and adore some of the apps. The fade out one and flickeur. Just watched flickeur for about 20 minutes while I ate my lunch. So easy to make a random piece of art for some lofty creative film festival in a backwater! Maybe I will get my director credit after all!

The Role of Branding in Tourism

Big Congratulations to Cummins Nitro Brisbane for winning Best in Show at The One Show for the Tourism Queensland work . It's nice to know that even on the fringe of this country, great ideas can be created.

It got me thinking, what is the role of 'branding' in tourism? Certainly, its not about the logo or the identity, or rules, and I think we probably forget this sometimes.

Its about making sure that the name of the place is in the top 3 of the consideration set for a holiday, and in the right minds of the right people. It's almost a purer form of branding, in that you just want to emit a vibe of the place, a feeling of what it means to go there, what you will get out of the holiday, and then remind people of that place over and over. Promotion and PR are obvious ways to do this.

Which is essentially what was so brilliant about the Best Job In the World. It used all the tools at its disposal and didn't get blindsided by selling hotel nights or cheap tickets. What is essentially a 'win a trip to Queensland" promotion became a branding device - Queensland is now about fun, sun, and letting go of responsibility, and, through a brilliant idea, boy, did people hear about it.

Kayaking

Mmmmm.... the river has its merits, have just been kayaking.
Got ten metres away from a pod of dophins but they were frisky and swam away. This is really more of a twitter post.